Privacy Policy

                                    PRIVACY NOTICE


We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Scope & Responsibilities

Our scope is all data subjects, whose personal data is collected, in line with the requirements of the GDPR.

The Data Protection Officer (DPO) is responsible for ensuring that this notice is made available to data subjects prior to The Reluctant Leader Academy collecting/processing their personal data.

All employees of The Reluctant Leader Academy who interact with data subjects are responsible for ensuring that this notice is drawn to the data subject’s attention and their consent to the processing of their data is secured.

Who we are

The Reluctant Leader Academy provides leadership blogs, coaching, podcasts & speaking engagements nationally in the UK. The Reluctant Leader Academy collects, uses and is responsible for certain personal information about you.

When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom). Underpinning this legislation is the Data Protection Act (2018)

We are responsible as the ‘data controller’ of that personal information for the purposes of those laws.

The Data Protection Officer (DPO) is: Mark Terrell of The Reluctant Leader Academy, 24 Cumberland House, Norfolk Crescent, Bath, BA1 2BG.

Mark can be contacted via email in the first instance on [email protected] or by phone on 07779 663582.

The personal information we collect and use

Our legal basis for processing for the personal data:

•                Legitimate Interest

You can find more about the GDPR lawful basis of ‘Legitimate Interest’ here -

How we use your personal information

We use your personal information to:

  • Provide our leadership coaching & speaking engagement services to you
  • Email you relevant links for the recording of Podcasts for example
  • Email you data subject specific reports (e.g. motivational maps)
  • Email company information to you (e.g. companies house changes, new contact details, etc.)
  • Send invoices, proposals, quotes & statements
  • Make & receive payments
  • Company marketing materials (only if approved in writing by you in advance of use)


Information collected by us

In the course of providing our services we collect the following personal information when you provide it to us:

  • Names and, contact details;
  • Secondary contact details
  • Invoice addresses & contact details
  • Web URL’s and social media addresses for client contact


Who we share your personal information with

We may share certain personal details with our approved service partners (e.g. Motivational Maps).

This data sharing enables us to supply the above documented services to you in a professional and timely manner, whilst undertaking quality control procedures. Furthermore it ensures compliance with all necessary UK law and regulatory bodies. We will share personal information with law enforcement or other authorities if required by applicable law. We will not share your personal information with any other third party.

Whether information has to be provided by you, and if so why

The provision of name, invoice address, email address & telephone number is required from you to enable The Reluctant Leader Academy to create invoices and process instructions and orders, with regard to coaching & speaking engagement updates, project progress (e.g. podcasts), etc. We will inform you at the point of collecting information from you, whether you are required to provide the information to us.

How long your personal information will be kept

  • We will hold your name, address and contact details for a maximum period of 12 months after the termination of any instruction for our services
  • Proposals, quotations & coaching schedules for a period of 12 months
  • Financial documents & invoices for a period of 7 years in line with HMRC regulations

Reasons we can collect and use your personal information

We collect your personal data to help us to provide our blogs, coaching & speaking engagements, motivational maps & podcasts.

We may also contact you by email, phone, or letter in line with the service you have paid for. We may occasionally email you or send a letter about something relevant to the service you have paid for.

Furthermore we may email you to inform of company updates and items of interest via our official channels.

Your rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your use personal information
  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • email, call or write to us
  • let us have enough information to identify you,
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know the information to which your request relates

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.



We use cookies to collect, store and share bits of information about your activities when you use our website.

Cookies do different things, like letting you navigate between pages quickly and generally improving your experience of a website. If a website doesn’t use cookies it will think you are a new visitor every time you move to a new page on the website – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in. The Reluctant Leader Academy only use essential cookies on this website to track the performance of the website via Google Analytics. This non personal data helps us to understand how to improve the website content for the benefit of all users. If you want to block cookies then you can do this through your browser via the help function. You can also visit for further guidance."

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioners Office (ICO) who may be contacted at or telephone: 0303 123 1113.

Changes to this privacy notice

This privacy notice was published on Monday August 17th 2020.

We may change this privacy notice from time to time, when we do we will inform you via email and/or our company website.

How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact us, please send an email to [email protected], write to The Reluctant Leader Academy, 24 Cumberland House, Norfolk Crescent, Bath, BA1 2BG or call 07779 663582.


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